The Guerin Group
The Guerin Group was founded in 2000 to offer Australian agribusiness a full marketing and communication service. For proprietor, Brendan Guerin, it was a way of capitalising on his deep knowledge of the country and unique insights into the farmer’s way of life.
Growing up on the land in New South Wales, Brendan learnt the risks and rewards of farming from a young age. As a teenager, he discovered a passion for theatre writing which led to a career in commercial writing.
With 7 years of farming experience, he moved west to join WA Agriculture as a crop and livestock technician on research stations in the eastern wheat-belt. In 1988, he became a scientific writer-editor in Perth where he learnt the art of communicating science to the farming community.
Brendan also gained a bachelor of agribusiness at Curtin University before heading east for the big smoke of Melbourne to work at rural agency Comcall Pty Ltd. There he honed his skills as a writer and account manager for 6 years before joining a newly-listed ASX company and one of the nation’s largest agribusiness retailers.
At IAMA Limited, now known as Landmark, Brendan gained first-hand experience in the marketing of a one billion dollar sales company to farmers, resellers, suppliers, investors and staff.
For 6 years, he managed a $2million national communication plan – annual reports, newsletters, catalogues, television campaigns and corporate films –kindling a new appreciation for film and cinema.
He also forged the friendships and connections with business leaders, producers, directors, photographers, designers and musicians that would prove invaluable when setting up The Guerin Group.